Design

Reimann, M., Zaichkowsky, J., Neuhaus, C., Bender, T., & Weber, B. (2010). Aesthetic package design: A behavioral, neural, and psychological investigation. Journal of Consumer Psychology, 20, 431–441. [pdf]

Schaefer, M., & Rotte, M. (2007). Favorite brands as cultural objects modulate reward circuit. Neuroreport, 18, 141-145. [pdf]

Erk, S., Spitzer, M., Wunderlich, A. P., Galley, L., & Walter, H. (2002). Cultural objects modulate reward circuitry. Neuroreport, 13, 2499-2503. [pdf]

 

Stimulating research on the biological basis of aesthetics

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